Email Is One of the Few Marketing Channels Seeing Steady Growth
In 2009, email marketing will generate a return on investment of $43.52 for every $1 spent, according to the Direct Marketing Association (DMA). This is twice the return earned by other marketing channels. And it means that email is still the most powerful and cost-effective tool for marketers.
"Used effectively, email goes far beyond sending a sales message. It can help build a brand's relationship with a consumer, create a sense of trust and generate referrals from satisfied customers,", DMA explains.
