Marketers: Social Media Is a Top Priority
Senior marketers consider social media-related marketing a 'top priority'.
According to a research published in eMarketer.com, a majority of people say investing in social networks/applications is a 'top priority' (see graphic above). It beats other marketing tactics like search, mobile, and blogger outreach.
Social media is already expected to grow significantly. Forrester Research estimates social media will grow marketing at an annual rate of 34 percent. This year it will be spent on the medium $716, growing to $3.1 billion in 2014.
Some of this increase comes at the expense of offline advertising.
All this means that for both the marketer and the publisher the social engagement media -far beyond a simple web page- is here to stay as the preferred way of doing digital business.
No doubt that ad & marketing money is shifting to the Web.
