Online Marketing Trends - What's Next

After a trade show like Ad-Tech, you wonder what's is next in terms of online marketing. Nobody knows for sure.

However there are some trends that you can expect.

Here is my list. It has been elaborated after getting ideas and tips from some companies and some speakers; so it is not original.

• Increased use of digital media and a decrease in television, radio, and print media.
• Increased use of quality, targeted content (textual and video) that tells a company's story well and engages the prospective customer.
• Increased use of e-mail to reach out to prospects and customers more frequently at a very low cost.
• Increased use of blogs, social networking, and other social media to create dialog and relationships with prospects and customers.
• Increased use of analytics tools (e.g., Google Analytics) to spot ways to improve ROI.
• Increased focus on organic (i.e., free) search engine optimization (SEO) content targeting.
• Increased use of search engine marketing (SEM) techniques, such as pay-per-click and other trackable paid marketing techniques.
• Increased use of online webinars and decreased use of large trade shows.
• Increased use of outsourced marketing functions to experienced professionals.

(This post it has been reproduced in a Spaniard marketing site)